Press Release: Holonomics Publishing announce their new book Customer Experiences with Soul: A New Era in Design

For immediate release

Holonomics Publishing, London, 24th June, 2017

Holonomics Publishing are delighted to announce the publication of our new title Customer Experiences with Soul: A New Era in Design, which has been written to help people shift their understanding of design, innovation, strategy, leadership and branding. It provides the guidance needed for developing, structuring and implementing customer experiences with soul, helping people to build and grow authentic businesses and organisations which honour what it is to be human in our world.

This pioneering book explains how a whole organisation can come together to evolve an entirely new way of being in the world. It introduces the Holonomic Circle, a new tool which provides a holistic framework for designers, corporate executives, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful customer experiences.

Authors Simon Robinson and Maria Moraes Robinson share in-depth, visionary interviews from entrepreneurs, CEOs, designers, artists and philosophers. Their insights will help you:

• take a radically new approach to customer experience design;
• fully integrate purpose, goals and strategy with customer experience;
• implement human values across the whole organisation; and
• develop long-term and more meaningful relationships with your customers.

Speaking about the book, Simon Robinson said, “We describe Customer Experiences with Soul as the combination of the best global design practices Brazilian heart, Western philosophical insight and timeless Eastern spiritual wisdom. We include various interviews and case studies, many from Brazil companies never written before, with interviews from visionary leaders,entrepreneurs, artists, philosophers and activists. So for example we have an interview with Dr. Paulo Chapchap, one of the most respected surgeons in the world where we discuss how we implemented our holonomic approach into Hospital Sírio Libanês in São Paulo, one of the most important hospitals in Latin America. And we have a whole chapter on the five universal human values of peace, truth, love, righteousness and non-violence, values, based on Maria’s work helping some of Brazil’s largest corporations to put these values into practice.”

Maria Moraes Robinson commented, “We created the holonomic circle to help everyone across an organisation think about the customer experience of their offerings, and all those different aspects which need to be considered in order to be able to reach that point where the customer experience has soul. An experience has soul when one soul recognises another soul. For this reason our book reveals the hidden qualities of experience which are rarely spoken about in a business context.”

Customer Experiences with Soul: A New Era in Design is published by Holonomics Publishing, London, 2017. For more information please see the book’s website

About the authors

Simon Robinson is the co-founder of Holonomics Education and the co-author of Holonomics: Business Where People and Planet Matter. He began his career at BT Laboratories (British Telecom) in ergonomics and human factors, responsible for the user interfaces and the customer experience of fixed and mobile consumer products. In 1995 he and his colleagues created the concepts ‘designing the customer experience’ which brought together user-centred design and marketing into a single process. He is a Harvard Business Review author, a member of the Strongly Sustainable Business Model Group at OCAD University, Toronto, and editor of the blog

Maria Moraes Robinson is the co-founder of Holonomics Education and is an internationally recognized educator and keynote speaker in strategy, change management, sustainability, human values and the Balanced Scorecard methodology. She is a published author in Harvard Business Review Brasil, and the co-author of the books Holonomics: Business Where People and Planet Matter, Strategy Management: Experiences and Lessons of Brazilian Companies and The Strategic Activist.

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